G&Y has developed a set of services, the New Initiative Package, to help Australian businesses in clarifying their China market vision, shortening their new market learning curve, building trustable business connections, establishing distribution channels, and generating sales in the China market.
Our Service – the New Initiative Package (NIP) – consists of
- Market Research, which is to find out whether your product has a place in the China market
- Market Communication, which is to communicate your product value to the China market
- Contact Facilitation, which is to find the right contact to start your business dealings with Chinese companies.
Market Research is a good start for China market development, obtaining market intelligence and answering market questions. There are two aspects of market research, primary market research and secondary market research.
Secondary research is to conduct research on public media for China market intelligence, such as competitive advantages, industry attractiveness, market segment and position, and consumer behavior. Professional marketing methodology is applied during the research to ensure the effectiveness and objectiveness of the research results.
Primary research is to make direct contacts with the China market, through phone or email with Chinese companies, potential partners and customers. It contributes to the market issues such as product attractiveness and China market go-to-market route.
Market research is needed across the whole process of China market development. Whenever our clients have a market question, G&Y is ready to find it out for them via public media, email or phone calls. It is our responsibility to ensure our clients make well-informed China business decisions.
Market Communication is the process to communicate the value of our clients’ products and businesses with the China market. It is the key step of China market development. It includes internal communication and external communication.
Internal communication is focused on building up the internal market value of the products for our clients. It is committed to sharpening our clients’ market offering, developing marketing tactics, and integrating China market feedback. Internal communication would result in a set of Chinese marketing collaterals, such as company presentation and product description, prepared for our clients.
External communication deals with China market inquiries, requests, questions, opportunities, and promotions. We act as the role of China market liaison for our clients, so that they can dedicate their time and focus in developing their core business and products.
With Contact Facilitation, we develop new business connections in China for our clients. These are based on our understanding of their target market segment and our established network in China. We will actively promote clients’ products and help them attract the right business contacts.
Market Research, Market Communication, and Contact Facilitation work hand in hand as a package to provide our clients with a complete China market development solution.
The package enables our clients to tackle their China market challenges systematically and professionally.
The package is customizable, per our clients’ business needs and situations, at three levels:
- NIP On Demand. This level suits businesses whose need is task specific, and on a casual basis
- NIP Fixed-term.This level suits businesses whose need is project specific, for a designated period
- NIP Ongoing. This level suits businesses whose need is business-wide, for a longer period
Benefits of the New Initiative Package to our clients are:
- to obtain first-hand China market information
- to analyse the China market intelligence
- to obtain the China market advice
- to communicate with the China market
- to know market potentials and challenges
- to discover under-developed potentials
- to smooth bilateral market communication
- to establish trustworthy connections