Small and Medium Enterprises
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Australian SMEs are the heartbeat of innovation and creativity in Australia’s innovative, creative and diverse economy, providing around 50 per cent of private sector employment, contributing 46 per cent of GDP. It is their creative ideas, innovative designs, and diverse offerings that attract a lot of attention from Chinese consumers.
Helping Australian SMEs thrive in the China market is our great passion, as we are a small Australian business ourselves, and we understand their needs and opportunities.
For small businesses trying to keep balance between their financial needs and market opportunities, our NIP On-demand would be an easy good start to test the water with our support for knowledge, information, skills, and contacts in the new market.
Technology
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Technology production has unique complexities and requirements in terms of transfer marketing to the China market. Firstly, it requires a technology background to effectively translate, communicate its market value and unique position in the target market. Secondly, it requires China market insights and the business development skills to connect to the right partners.
G&Y works closely with Australian technology companies and with our China technology transfer partners to fulfil those requirements. Over decades, we have built a strong passion for innovation, expertise in technology management, technology product development and support, all in a global environment. These are then integrated in harmony to our New Initiative Package offerings to serve the needs of our technology clients’ market development.
Innovation
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Innovation is the lifeline of the economic growth engine, both in Australia and in China. It poses great opportunities for Australian innovation companies and organizations to collaborate with Chinese counterparts in areas of technology transfer and innovation collaboration.
With our close ties to the China technology and innovation society, G&Y works with our clients to create innovative solutions for their China business endeavour in technology transfer and innovation collaboration.
Manufacturing
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In a global market, Australian manufacturers are facing exotic threats from Chinese exports to Australia. One of their savvy business strategies is to focus on building their brands and customer relationships, but utilizing manufacturers in China for production to cut cost and increase customer values. The key issues they have to address are: which suppliers to work with, and how to ensure they deliver constantly quality products on time.
G&Y’s New Initiative Package is the answer to the questions in your China production action plan. We leverage our professional engineering experience in multinational companies, along with our expertise in the New Initiative Package, providing all around support for your Chinese production business needs.