While the Chinese market has huge potential for high quality, innovative Australian products and services, many Australian businesses hesitate to pursue these opportunities due to their lack of market information, connection, professional skills and dedicated resources, to make informed decisions such as whether to enter the market or not; and if so, how.
To meet these unfulfilled needs, Grace&Young International Marketing (G&Y) is incorporated in Sydney, Australia to provide Australian businesses and organizations with local support to do business with China.
Our mission is to bridge the gap between Australia and China in pursuing business opportunities through market research, market communication and contact facilitation.
Our Way
We adopt the following approaches to ensure the success of your China market venture:
(1) Holistic Marketing
We work with you to look at the big picture of your marketing, products and services. We work with you to make decisions about what types of marketing strategies and tactics you plan to engage in, why each matters to your business, and how each type aligns best with your overall marketing goals.
(2) Cross Culture Marketing
We help you to uncover and meet the needs of ethnic groups, mainly Chinese groups, by taking advantages of their different culture references – such as language, traditions, celebrations, religion and any other concepts – to communicate and deliver values to them.
(3) Result Oriented
Our services are backed up by well-designed and developed marketing programs, processes and activities, which are coupled with your business goal, whether it’s raising your brand awareness, generating new demands, or increasing sales.
(4) Hands-on
Not only do we work with our clients on their business, we also work in their business in a role of China market development.
Our Competencies
(1) Broad connections to the China market
(2) Bilingual C level communication
(3) Expertise in technology management
(4) Professionalism in international market development